FILM AND PHOTOGRAPHY
Building Company Culture
When I began working closely with our comms team, it became obvious that our work was speaking to and building up the heart of our company - our employees. The comms teams are true culture builders and responsible for uniting 20,000 people across the globe.
Working with comms, I was given the opportunity to be a true change-maker within the company. Even better, I was given the opportunity to connect with my fellow employees and executives—from interns to our CEO—and bring their very best, most authentic stories to life.
DEI at ServiceNow
At ServiceNow, we believe diversity and inclusion are the starting point. Equity is the breakthrough. When employees can bring their full selves to work and know that their voices will be respected and opinions encouraged, they unlock magic.
Our team partnered with Comms to promote the launch of the 2022 Diversity, Equity, and Inclusion Report. Utilizing ServiceNow employees, we created an emotional and impactful video for use on .com and social media channels.
Team
My role - Creative Director
Art Director - Emma Linh
Art Direction, Animation - Jonathan Pharr
Filming & editing - Brent Holland
Animation - Abby Chane
Writer - Brian Ahern
Program Manager - Daniel Koga
Company Store Photography
Leading the photoshoot for our company store as the creative director was a blast. I really enjoy guiding the team and infusing the set with a fun, laid-back vibe. We gathered a bunch of our employees who are as diverse as they are photogenic to model the latest company swag. It was all about capturing the casual coolness of our brand while everyone rocked the new gear. The shoot felt more like a day out with friends than work, showcasing not just our awesome swag but also the genuine camaraderie among our team. It’s this spirit I love to bring to life in my projects.
Team
My role - Creative Director
Photography - Brent Holland
Program Manager - Daniel Koga
Authentic Employee Stories
At ServiceNow, we make work better for everyone—including our own employees. We strive to attract and hire top talent by highlighting employee stories that show our company values and culture live up to their promises. My team created the standard for employee video storytelling across the organization. We captured and created unique stories from our Santa Clara, San Diego, and Amsterdam offices, then partnered with a global agency to scale the approach and develop employee stories in India, the UK, and beyond.
Team
My role - Creative Director
Filming & editing - Brent Holland, Cameron Farboud
Photo Art Direction - Tim Kain
Photography - David Martinez
Program Manager - Daniel Koga
International Women’s Day
In honor of International Women's Day, ServiceNow is joining people all over the world to recognize the social, economic, cultural, and political achievements of women. We created a 90-second video highlighting real stories and experiences of our female employees. The video and photography were utilized on .com and social media channels.
Team
My role - Creative Director
Filming & editing - Brent Holland, Cameron Farboud
Photography - Brent Holland
Program Manager - Daniel Koga
